About 1 in every 3 Ghanaian adults (33%) who took part in the Ghana Election Poll has a positive outlook as they believe that life for the next generation of Ghanaians would be better.

The poll which run from August 1 to September 31, 2020, found that nearly half (45%) of Ghanaian adults have a bleak outlook as they believe that life for the next generation of Ghanaians would be worse. Just 12% think that life for future generation of Ghanaians would be about the same.

48% of Ghanaians who are NDC/Lean NDC believe that life for the next generation of Ghanaians would be worse than life today, and 51% of Ghanaians who are NPP/Lean NPP believe that life for future generations of Ghanaians would be better than life today. However, 49% of Ghanaians with no party affiliation believe that life for the next generation of Ghanaians would be worse than life today.

The picture appears to be less grim when viewed across regions. Though there appears to be a sense that life for the next generation of Ghanaians could be worse, there is also a sense that life could be better for the next generation of Ghanaians across the selected 5 regions.

Both males and females believe that life for the next generation of Ghanaians would be worse by 39% and 51% respectively. It appears that younger people have a positive outlook than older ones concerning what they think of life for the next generation of Ghanaians. A lot more older people think that life for the next generation of Ghanaians would be worse than life today.

The scientific poll which was conducted online via the renowned market research firm MSI-ACI had 2,246 responses from Ghanaians, a little more than the 2,055 responses recorded in the Second Wave.

Over 90 percent of the respondents were living in Ghana and the rest were living in countries including South Africa, Nigeria, Kenya, Central African Republic and Algeria. At least half of respondents in the survey claimed to not belong to any political party, while those who are NDC/Lean NDC and those who are NPP/Lean NPP were 25% and 21%, respectively.

Results for the full sample have a margin of sampling error (with finite population correction) of plus or minus 2.068%. A representative sample of the Ghanaian population of 28,956,587 - population projection as stated on page 6 of the Ghana Living Standards Survey (GLSS 7) - was achieved by weighting (matching) the data according to age and gender demographics of the 2010 population and housing census and the GLSS 7.

The Ghana Election Poll is powered by GhanaWeb and the Africa Consumer Panel which is a cooperation between the digital publisher Africa Business Communities and renowned market research firm MSI-ACI.

The online poll is conducted every month and the results are published at the beginning of every other month on GhanaWeb.com. It is devoid of spam as the respondents can take the survey only once. The MSI-ACI platform that hosts the survey records the device on which the respondent takes the poll and does not allow for a second attempt from the same device.

The Ghana Election Poll is different from the open-access poll which is running on GhanaWeb. The latter allows participants to self-select into participation and its results cannot be generalized because it is a representative of only the participants of the poll.

Click here to take part in the fourth wave of the Ghana Election Poll.

Click on Photos to view graphs of the poll results.

About GhanaWeb

GhanaWeb is Ghana’s first vertical portal, content curation and syndication website relaunched in 1999 to offer news, background information, classifieds, radio stations and a social network for Ghanaians and the Diaspora.

The privately-owned independent and objective portal operates under the laws of the Netherlands, a legal setup that has allowed Ghanaians to express themselves freely for over two decades through opinion articles and comments.

Made for and by Ghanaians, GhanaWeb is updated by a team of editors and journalists who ensure balanced coverage of the news by creating original content, publishing syndicated and user-generated content and curating articles from a wide range of Ghanaian print and online media partners.

GhanaWeb has evolved over the years to include video content and social media components to its news feed as well as a mobile app for smooth web navigation. Its team of web developers and web designers regularly improve the technology and design of the portal which has been built to meet the requirements of its 4 million unique visitors each month.

According to the Alexa website traffic statistics, GhanaWeb is very popular among Ghanaian migrants in the United States, United Kingdom, Germany, Canada, Italy, South Africa, Netherlands, France and many other countries.

These loyal visitors and the millions of readers in Ghana have made GhanaWeb the most popular news website in Ghana and ranked the third most visited website in the country after Google and YouTube.

GhanaWeb is part of the AfricaWeb Holding group, an advertising and digital solutions provider for African publishers. AfricaWeb also owns CamerounWeb.com, TanzaniaWeb.com, MyNigeria.com among other country-specific portals as part of its goal of developing viable independent news portals as well as advertising and publishing solutions for Africa.

About Africa Consumer Panel

Africa Consumer Panel is a cooperation of the digital publisher Africa Business Communities and renowned market research firm MSI-ACI. We strive to provide consumers with the latest and most effective communication platforms via the internet. Africa Consumer Panel's focus is to provide a global community where consumers can openly voice their opinions and ideas, making sure their voices are heard all over the world.