The 4th Edition of the Africa Media Ad Sales Summit - AFRIMASS has been held recently in Accra at Multichoice-DSTV Office with partnership from Ghanaweb, Survey54 Africa, DSTV Business Ph.D. Media Ghana, LuxLife experience, Genet Services, MX24TV Clay Group, Empowerment Worship Center, Customer Service Africa Think Media Expert, Reach marketing Vipsocio.com, Infocus BCW Ltd, ON Media Africa, Hyperlink media Africa, Multimedia Group Ltd S2A Consult Equity Health Insurance GH media School, Daily Guide, Suniqspro.

This year's Africa Media Advertising Sales Summit was on the theme, Shift in media consumption, a marketing rethink.

The summit brought together media practitioners, marketing professionals, PR practitioners, Journalists, Ad Agencies, Brands, and Communications experts all under one roof.

The summit saw seasoned thought leaders in the likes of Cecil Sunkwa-Mills, Bright Ladzekpo, Rev. Albert Ocran, Stephen Naasei Boadi, Joseph Edward Mensah, Andrew Ackah, Edwin Amoako, Daniel Sarpong Jnr, Odelia Ntiamoah, Kwame Adu- Mante, Jerry N. Halm, Maximus Ametorgoh, Adeline Esi Asante-Antwi, Lydia Lily Morkly, Wilma Amoo-Osae, Venus Tawiah, and Ewurama Greenslade shared their rich insight and experiences as thought leaders on the theme encouraging industry practitioners need to perform differently in order to generate great revenues for their media operations. Gracing the Summit as the special guest of honor was the deputy South Africa High Commissioner to Ghana.

This year was mounted on three sections namely; the thought leaders’ presentation, All women's marketing conversation, and a master class section.
This year's edition of AFRIMASS saw Mr. Bright Ladzekpo, Managing Director of Ph.D. Media Ghana was honored by AFRIMASS NETWORK in partnership with CAVEMAN WATCHES for his immense support and thought leadership contribution to the conclave of industry professionals.

Raymond Kofi Smith, Founder and Managing Partner of AfriMass Network mentioned that the summit aimed to shift focus on the challenges that have come to bear as the shift takes place and the myriad opportunities that can be explored in the constant existence of business in the media advertising space.

The shift, he said translates from consumer to content consumption to the means of consumption; the public now consumes what interest them rather than what is in their interest anytime, anywhere as innovative technologies that disrupt the traditional business models have come into play.

"With this inevitable change in media consumption, we are resounding the call through this year’s summit for a rethink of strategies, it is time for us to unlearn and re-learn, to be properly in sync with the new, and foster a common industry thinking and interest towards a sustainable media advertising business", he said.

"We have all worked so hard within our own space to build this trail within our advertising space, let us, all and sundry, gathered here today; make it a point to leave this summit with a rekindled fire to blaze that trail", he commended the participants.

The AFRIMASS is a thought leadership and knowledge-sharing platform for Advertiser (Brands), Media Enterprise Owners, Content Creators, Digital Media professionals, Event originators, Media Business Executives, Journalists, Ad Agencies, Media Sales Practitioners, and seasoned industry professionals to develop and help empower practitioners on Media Revenue generation geared towards a win–win in the Media Marketplace.