AFRIMASS, a leading Advertising and media organization, has reaffirmed its commitment to press freedom and the vital role of journalism in society by launching the Newsroom Business Initiative, a sustainable newsroom on day of celebrate International Press Freedom Day- May 3, 2024.

The event was celebrated in partnership with GH Media School, JoyNews, GhanaWeb, Customer Service Africa, MX24TV, Ultiface Communication, Stames, Mont Water, Zaami yogurt and NorvanReports in Accra, with the presence of some industry professionals like Emefa Apawu of JoyNews, Paa Kwesi Asare of TV3 and Kwabena Offei-Kwadey Nkrumah of EIB Digital to highlight AI and Journalism: leveraging the Power of Artificial Intelligence in the Newsroom for the future.

This initiative marks a significant step towards empowering newsrooms and promoting a sustainable media landscape across the country and its borders.

The Newsroom Business Initiative aims to address the challenges faced by news organizations in the digital age, including declining revenues, audience fragmentation, the rise of disinformation and the heights of Artificial Intelligence as well as its implementation in the work of a journalist.

At the event, Emefa Apawu- Editor and News Anchor of JoyNews stress on the adoption of AI in every day journalist activities to foster growth and smooth journalism.

She emphasized AI won’t render journalists jobless or takeover but it will complement the work of a journalist when used appropriately. Emefa Apewu, further shared insights into news and content generation for newsroom productions strategies for enhancing audience engagement.

Her session was followed by Paa Kwesi Asare of TV3, who emphasized AI's influence on storytelling techniques and media narratives, stressing the importance of journalists adapting to technological advancements. He shared an insight to his career life and the need to make a strategic life decision.

Kwabena Offei-Kwadey Nkrumah, Group Head at EIB Digital within EIB Network Ltd also delved into AI's potential to revolutionize journalism. He emphasized on the need to adapt to new technology and AI revolution in order to be equipped with the necessary tools in daily work execution.

Mr. Offei-Kwadey Nkrumah graced the event with audience engagement and the need for all to take control of AI tools, import and provide services with an insight control to avoid their job being taken over by AI.

The Newsroom Business Initiative was launched to provide strategic leadership and knowledge sharing between academia and industry professionals, AfriMass Network seeks to enable newsrooms to adapt, innovate, and thrive in today's rapidly evolving media environment.

"We believe that a free and vibrant press is essential for democracy and informed public discourse," said Raymond Smith- CEO of AfriMass Network.

"Through the Newsroom Business Initiative, we aim to equip news organizations with the tools, knowledge, and networks they need to succeed."

AfriMass Network invites newsrooms from around the world to participate in this transformative initiative and join the movement for press freedom and media sustainability.