The e-commerce industry in Ghana has seen a new entrant with the launch of Shopnaw on Tuesday, 7th January 2020.

Shopnaw is a 3-sided marketplace which will offer products ranging from grocery, restaurants, pharmacy, local markets, electronic, fashion, and beauty on a single platform.

Speaking at the launch of Shopnaw, the founder and CEO, Benjamin Osei Asante, said that the portal provides tailor-made technology platform and marketing opportunities to support sellers, buyers and delivery partners.

“As an I.T professional and a marketing-oriented person, I believe that technology brings solutions to our everyday problems in diverse ways; making life simpler and more convenient for humanity. By this, Shopnaw has come in a strategic moment in our dispensation where the use of technology has become very imperative to meet the dynamic preferences of consumers”.

He further stressed that Shopnaw customers comprise both buyers and sellers on the platform, and enables them to interact with each other on our portal.

“Sellers signup without any initial investment cost, buyers on the other hand access the app and web portal without any charge. At Shopnaw we market our sellers and their products to millions of buyers. We do not compete with our sellers, we complement them. Buyers are made of individuals and groups who buy from the different categories on the platform,” he said.

Sellers include retailers, manufacturers, wholesalers, and brands. The platform is used to create a digital presence of their businesses and sell to millions of consumers and other businesses. It also provide delivery services to the doorsteps of consumers.

Shopnaw provides advertising solutions to help businesses find, attract and engage millions of Shopnaw customers every step of the way.

Benjamin emphasised that apart from the free sign up cost for sellers, sellers will enjoy exclusive benefits such as no commission charged on items sold, no mark-ups on prices, upfront payment on pickup to sellers, wider market reach and affordable delivery of goods to consumers.

“While some obtain larger market share and increased sales, our personal shoppers who are included in the chain will have employment through the act of delivering products and goods to consumers. These, he said, define their value proposition of delivering delight and affordable convenience to the Ghanaian market,” he added.

The e-commerce company positions itself as the delightful solution for people with a busy lifestyle; the working class, working moms, students, web-savvy decision-makers, young professionals, the active youth, expatriates, e-commerce fanatics and business owners.

It "believes that Shopnaw has come particularly to give enormous benefits to Ghanaians. Sellers signup without any initial investment cost, there are no commissions charged on items sold, there are no mark-ups on prices, coupled with flat rate, on-demand, trackable delivery to the doorstep of consumers".