Fidelity Bank, Ghana’s largest privately-owned local bank, has concluded its customer savings-oriented Sika Bumm promotion by rewarding 15 of its customers with a total of GHS 360,000 in cash prizes. The grand draw event held to mark the climax of the promotion saw Ernestina Pinamang of the IPS Branch emerge as the ultimate winner of the Sika Bumm promo, receiving a cash prize of GHS 100,000.

This brings to GHS 610,000 the total cash rewards given out to winners throughout the period of the Sika Bumm promo.

Lydia Akomeah of the Okaishie Branch and Hajaru Tunteeya Mahama of the Tamale Branch came in first and second runners-up and received GHS 50,000 each. Additionally, Diamond Hand Enterprise and Ebenezer Bortier Borquaye and of the Kantamanto and Nungua Brigade Branches, who came in fourth and fifth position, were rewarded with GHS 30,000 each, while ten other winners from various branches received GHS 10,000 each.

The Sika Bumm promo was launched by Fidelity Bank last year as part of activities to mark its 15th anniversary celebrations. It sought to reward customers and help them cultivate a savings culture. To participate, customers were required to deposit and maintain multiples of GHS 300 in their current/savings account during the promo period to increase their chances of winning. Since the start of the promo, twenty-five customers have been rewarded with GHS 250,000 in a series of five monthly draws that took place between October 2022 and February 2023.

Commenting on the promotion, Nana Esi Idun-Arkhurst, Divisional Director of Retail Banking at Fidelity Bank, expressed appreciation to all customers who actively participated in the draw and reiterated that the Sika Bumm promo sought to reward customers and appreciate them for their support to the Bank over the past 15 years. She also encouraged customers to continue banking with Fidelity Bank to enjoy more promos.

She stated, "It is as a sign of our heartfelt appreciation to you, our customers, that we put together this promotion. Indeed, in doing so, we sought to kill two birds with one stone: firstly, to say a big thank you for your support over the last 15 years, and secondly, to instil the habit of regular savings among our customers."

She added, "As a bank, Fidelity Bank remains customer-focused and committed to helping our customers save more, acquire in-depth financial literacy, and achieve financial independence to pursue their dreams. This is what drives us to keep coming up with thoughtful and innovative promotions such as this, as well as relevant products and services that are tailor-made to meet your specific needs."

Ernestina Pinamang, the ultimate winner of the grand draw, commended Fidelity Bank for keeping to its promise of rewarding customers through the Sika Bumm promo and also displaying transparency during the draw process. She encouraged everyone to bank with Fidelity Bank because they are the best.

She said, "This is like a dream come true. To think that I didn’t even have to lift a finger to win a whopping GHS 100,000 is a great feeling. Indeed, Fidelity Bank, today you’ve made me understand that your statement ‘Believe with us’ is not just a tagline but a promise. I am most grateful and highly elated."

The Sika Bumm promotion is the latest in Fidelity Bank’s tradition of well-placed iconic customer campaigns designed to provide its customers with life-changing opportunities to pursue their financial goals and inch them closer to financial freedom. It comes on the back of other innovative and memorable customer campaigns such as Big Fat Zero, 10x Richer, Go for Gold, Save for Gold and Reach for Gold which have gone a long way to transform the financial fortunes and lives of its winners.