THE OLD adage is true: money really can't buy you happiness. A study has shown that Ghanaians get more happiness and enjoyment from their meager income money than most other nations, including Britain and America, writes the Sunday Times.
The research, into the link between personal spending power and the perceived quality of life, showed that people in Bangladesh, one of the poorest countries in the world, get far more happiness from their small incomes than the British do from their relatively large ones. Britain also lags behind the Philippines, Nigeria and Ghana, and is placed 32nd out of the 54 countries measured (refer table below).
"People in Britain are generally less happy than they were 10 years ago. Two-thirds would rather see the environment improved than have more economic growth and personal spending money," said Robert Worcester, visiting professor of government at the London School of Economics, who co-wrote the study.
The study, to be published in a book this week by Demos (price ?9.95), the independent think tank, shows that although the British have twice as much money to spend in real terms compared with 40 years ago, their perceived quality of life has not improved. Earlier studies have shown that many Britons still believe that money does bring happiness. The Demos research shows that such a link still exists in poor countries because a small increase in income can mean large improvements in lifestyle.
However, above a certain level of income that direct relationship breaks down and, the research suggests, happiness in Britain is far more dependent on close personal relationships, good health and job satisfaction.
The researchers concluded that although Britons are rich compared with most other countries, many suffer from an emotional poverty caused by consumerism and the destruction of communities.
Nic Marks, a social sciences researcher at Surrey University who also worked on the report, said: "We are being seduced by an economic juggernaut and our personal needs are not being met."
For many people, the research will only confirm their decision to "downshift" by exchanging affluent lifestyles for ones that allow more time for personal interests.
Bangladesh
Azerbaijan
Nigeria
Phillipines
India
Ghana
Georgia
China
Poland
Turkey
DominicanRepublic
SouthAfrica
Venezuela
Brazil
Uruguay
Latvia
Croatia
Mexico
Argentina
Hungary
Estonia
Armenia
SouthKorea
Chile
Romania
Ireland
Sweden
ChechRepublic
Netherlands
Australia
Spain
Britain
Finland
Iceland
Denmark
Belgium
France
Norway
Austria
Portugal
Switzerland
Germany
Canada
Japan
Italy
UnitedStates of america
Slovania
Lithuania
Slovakia
Russia
Ukraine
Belarus
Bulgaria
Moldova