A new Public Relations service, Black Gold PR, equipping Ghanaian-owned businesses in the UK with cost-effective but innovative publicity techniques to survive in a tough economy has been launched by London PR consultants, Golden Stool Promotions.

Throwing more light on the need and timing of such a service, Paul Asinor, Founder and Director of Golden Stool Promotions said, ‘Though ethnic businesses including Ghanaian-owned enterprises play a vital role in the UK economy, they are 20% more likely to fail in their first 4 years compared to white-owned businesses. Also, black businesses are more vulnerable to credit denial and more likely to default on their loans or exceed their overdrafts.’

‘With the additional constraints of the economic downturn, there has never been a better time for UK-based Ghanaian businesses to take advantage of the benefits that a cost-effective PR campaign such our Black Gold PR package offers. With this PR service, businesses do not need to break the bank to get their message across to their target audience, would increase awareness about their products or services, or raise their profile in the eyes and ears of their customers, potential clients and the general public.’

Paul Asinor, himself a Ghanaian-born PR consultant and top event manager, added, ‘Over 500,000 black businesses have ceased trading in the UK since the credit crunch and the need to survive brings upon all businesses but more especially black businesses, the need to shift from relying on word-of-mouth advertising or chance to sell their products and services. We are therefore aiming at providing Ghanaian-owned UK businesses with effective publicity support to help them survive in this terrain.’

‘Most entrepreneurs do not either know the importance or do not understand how they can use PR or publicity to boost their marketing and ultimately grow their business. Others find it difficult in dealing with other PR agencies coming from foreign social, racial or demographic backgrounds but with Golden Stool Promotions, they will be able to work with Ghanaian communication professionals who understand the peculiar needs of their fellow nationals.

The package provides affordable PR for black businesses in general but Ghanaian-owned businesses in particular, to maximise their online visibility, using modern search engine technology and new social media to punch above their weight and compete favourably with the big corporations through key tagged-Press Release services, Press Release Distribution services, Corporate Events, Business Blogging, Event Management, Exhibitions, Product Launches and more. Â For more information, visit http://www.goldenstoolpromotions.com or email:enquiries@goldenstoolpromotions.com