Guinness Ghana's 'EEBO SO' promo', one of the most rewarding promotions in the beverage industry in Ghana, has ended after rewarding Ghanaians with free drinks, airtime, and cash prizes worth up to GHS3 million.

Having kicked off on March 1, the EEBO SO promotion was a National Consumer Promotion designed by Guinness Ghana to give every Ghanaian above 18 the opportunity to win their share of 3 million Ghana cedis worth of prizes in loads of airtime, free drinks, cash prizes of GH¢50, GH¢100 daily and a grand prize of GH¢5,000 every week.

Estella Muzito, Marketing and Innovation Director at Guinness Ghana, noted in an interview: "This promo, was set up to express our appreciation to Ghanaians for their loyalty and we are glad that we've been able to inspire them. We want to assure them that we have got their back in these challenging economic times. As this promo ends, our resolve to continuously create joyful moments with our quality products is stronger than ever."

"EEBO SO' has also given us real insight on how we can make other promotions bigger to make the lives of our consumers even better,” she intimated.
Roland Ofori, Head of Beers at Guinness Ghana, said the reception from Ghanaians was positive. "We are happy about the acceptance level we've received from Ghanaians. Overseeing the number and speed with which our customers participated in this campaign leaves us with no doubt that we have made a real impact. Our ambition to be the best-performing, most trusted, and most respected consumer goods business in Ghana remains true and we are delighted about the outcome of this promo."

"We urge our customers to keep being on the lookout for us as we continue to create new experiences for them," he added.

With Guinness Ghana's ‘EEBO SO' Promo ending successfully, there will be a period of 2 weeks for Ghanaians to redeem all free drink crown corks. The two weeks redemption period will be held up until May 9th, 2023.