Press Releases of Thursday, 1 August 2024

Source: Procus

Procus Ghana Ltd (Kivo) signs star footballer Mohammed Kudus as brand ambassador

Mohammed Kudus (M), the new brand ambassador for Kivo Mohammed Kudus (M), the new brand ambassador for Kivo

Procus Ghana Limited is delighted to announce Mohammed Kudus, the internationally sought-after Ghanaian star footballer as brand ambassador for Kivo.

The company is renowned for Kivo 4 in 1 Gari Mix and Kivo 100% natural spices such as Kivo Hot Pepper and Kivo Ginger Powder, and their new additions, Kivo 100% natural Curry Plus and Kivo 100% natural Garlic Ginger and Onion Powder.

“Mohammed Kudus exemplifies what the Kivo brand is about: high quality, authenticity, hard work, and the Ghanaian spirit that aims to be at the heart of every household. We are incredibly excited to welcome Kudus to the Kivo family," said Shanmukha Rao, Business Head at Procus Ghana Ltd.

Evans Kwofie, Marketing Manager at Procus Ghana Ltd., added that “as a global champion, Kudus will play a key role in promoting Kivo's innovative products and engaging with its growing community in Ghana and beyond. We believe that Kudus will inspire our customers and help us further connect with them. We look forward to a successful relationship between Kudus and Kivo."

Kudus also expressed his enthusiasm about the partnership, stating, "Kivo has built a strong reputation for delivering innovative and high-quality food products, and I am proud to represent such a respected brand with a Ghana-made range of products. I love the Kivo Gari Mix so much, and I’m even taking it along to the UK.”

He ended his comment by saying, “Kivo Products, Champion Taste!”.

Kudus was recently crowned Footballer of the Year at the 2024 Ghana Football Awards for the second time in a row.

Kivo's partnership with Mohammed Kudus signifies a bold step forward in the brand's journey, reinforcing its position as a leader in the manufacturing industry in Ghana and beyond.