Professor Akilakpa Sawyer, a Member of the Council of State, on Tuesday appealed to the media to eschew allocating inordinate amount of airtime and space to trivial subject matters that disturb the country's peace.

Prof. Sawyer said, the media owed the citizenry an obligation to check or censure unnecessary matters that had the potential of disrupting the country’s democratic credentials.

He made the call at the launch of Ghana Journalists Association (GJA)’s Project to support Election 2012.

The project supported by STAR-Ghana and facilitated by KAB Governance Consult, is on the theme: “Using the Media to Enhance Transparency and Credibility of 2012 Elections.”

Prof Sawyer, called on media owners and practitioners to be circumspect and go beyond the threshold of financial gains, to inform the citizenry on developmental issues as well as to push forward a socio-economic agenda.

Dr Kwadwo Afari-Gyan, Chairman of Electoral Commission (EC), reminded the media to provide fair access to political parties and candidates and publicise their activities accurately to foster healthy political competition.

He said, the media needed to provide the electorate with authentic electoral information, “Because widespread lack of understanding of the electoral system is an obstacle to credible elections.”

On the GJA Project, Dr Afari-Gyan expressed confidence it would serve as a useful lesson for aspiring leaders to willingly listen to the concerns and expectations of stakeholders.

“If done well, the Project will enhance the transparency and credibility of Election 2012,” he added.

Dr Afari-Gyan cautioned however that, the slightest perception of bias in the execution of the Project could easily undermine what it sought to achieve.

He said, the Project had the potential of making the electorate become familiar with the vision of presidential candidates and how they intended to tackle the nation’s challenges.

Dr Afari-Gyan called for a level playing field for all the presidential candidates in discussing their manifestos, including those who would contest as independent candidates.

He said, he was hopeful the Project would help promote the consolidation of the country’s democracy.

Mr Ransford Tetteh, President of GJA, described the Project as the Association’s modest contribution towards the success of Election 2012.

He said it gave further thrust to the Association’s quest to inspire excellence amongst the media in living up to our Guidelines on Election Coverage.

Mr Tetteh said high sense of professionalism on the part of media personnel and equally high sense of peaceful political campaign and responsiveness to media relations by political parties, were crucial indicators for free fair, transparent elections and unbiased media coverage.

On programmes outlined under the GJA Project, Mr Kwasi Afriyie-Badu, Chief Executive Officer of KAB Consult, said, three constitutional bodies, the EC, National Commission on Civic Education (NCCE) and National Media Commission (NMC) would be given the platform to discuss their contributions towards a peaceful and free and fair Election 2012 at a media and civil society forum under the first phase of the Project.

He said the second phase would offer spokespersons of political parties discussing their manifestoes under four thematic areas, education, health, food security and energy including oil and gas.

Mr Afriyie-Badu explained that, the forum would offer the media and civil society groups the opportunity to interact with political parties and their representatives on their manifestoes.

He said other programmes to be rolled out under the Project would include televised and radio programmes and data analysis of elections with the collaborative support of the Research Department of the Electoral Commission.

Mr Bright Blewu, GJA General Secretary, announced that, the GJA would soon roll out a regional training for reporters on the upcoming elections.**