GhanaWeb Feature by Joycelyn Kyei Baffuor

Radio has played an essential role in shaping communication and public discourse since its introduction to the Gold Coast in 1935.

Originally established as a colonial relay station for British broadcasts, it quickly evolved into a national platform, influencing governance, education, and social development.

The formation of the Gold Coast Broadcasting System in 1954, later renamed the Ghana Broadcasting Corporation (GBC) after independence in 1957, marked the beginning of a new era where radio became central to national identity and public information.

Over time, Ghana’s radio landscape expanded from a state-controlled medium to a more pluralized and diverse industry.

The liberalisation of Ghana’s airwaves in the 1990s paved the way for private, community, and campus radio stations, fostering a diverse and engaging media landscape.

This shift enabled the proliferation of local content, giving a voice to various communities and ensuring a more interactive audience experience.

According to the National Communications Authority (NCA), as of the fourth quarter of 2023, a total of 747 FM broadcasting stations had been granted frequency authorizations across the country.

Out of this number, 550 stations were operational within that period, reflecting the significant role radio continues to play in Ghana’s media ecosystem.

Today, radio remains one of the most accessible and influential media platforms, reaching millions across the country through traditional FM stations, online streaming, mobile applications, and social media.

The convergence of radio with digital platforms has enhanced real-time interaction, making it a more dynamic tool for information sharing and advocacy.

Despite the growing dominance of digital media, radio continues to impact society in profound ways.

It serves as a trusted source of news, a platform for political discourse, and a critical tool for crisis communication.

In rural areas, where internet penetration may be lower, radio remains the primary medium for education, public health campaigns, and social awareness.

World Radio Day, observed annually on February 13, serves as a reminder of radio’s importance in connecting communities and driving change.

The 2025 theme,'Radio and Climate Change', highlighted radio’s role in addressing environmental issues, promoting sustainable practices, and amplifying climate advocacy.

Across the world, including in Ghana, radio stations have been at the forefront of educating the public on climate-related challenges such as deforestation, flooding, and renewable energy adoption.

The theme underscored the need for media houses to integrate climate awareness into their programming, ensuring that vital information reaches all segments of society.

Although this year’s World Radio Day has passed, its message remains relevant.

As Ghana continues to navigate environmental and developmental challenges, radio’s ability to reach the masses makes it an indispensable tool in shaping public awareness and action.

Moving forward, investing in digital radio, improving content diversity, and leveraging technological innovations will be crucial in maintaining radio’s influence in an evolving media landscape.

JKB/EB

In the meantime, watch the story of the Ghanaian team that rode motorbikes from Accra to Dakar and back in 17 days, below: