The leading online sports betting company in the country, Betway held the second edition of the annual Thought Leadership Seminar. The seminar dubbed “Positioning your brand” was held at the Alisa Hotel in Accra on Thursday, 1st February 2018.

The seminar aimed at creating an avenue for key players in the Ghanaian sports industry to share best practices and experiences.

Consistent with Betway’s goal to develop sports in Ghana, participants were taken through a series of presentations on brand positioning, social media usage and sports marketing and sponsorship by speakers with requisite experience in selected areas.

CEO of Forwardzone, Ashley Kotzin spoke on the qualities of a good team manager. This is intended to help train participants on how to effectively manage their teams and sports establishments.


Magnus Rex Danquah Snr. and Stephen Essien led discussions on how teams can position their brands to enable them attract sponsorships.

Participants at the seminar were also taken through a presentation on how to use their online presence to gain competitive advantage. Nehemiah Attigah led the discussions on how to effectively use and manage social media pages and websites.

At the same event, Betway announced an extension of the sponsorship deal with Ashanti Gold Sporting Club (Ashgold SC). Betway also announced sponsorship deals with current league winners Aduana Stars, Medeama Sporting Club and Liberty Professionals Football Club.

Country Manager(Marketing) for Betway Ghana, Kwabena Oppong Nkrumah indicated that by this exercise Betway becomes the first brand in Ghana to sponsor 4 clubs in the league in the modern era. This further underlines their commitment to the development of football and sports in Ghana. The signed teams have some great histories in the Ghana Premier League and are expected to leverage on this partnership with Betway to grow their clubs.

Also present at the Betway Thought Leadership Seminar this year was former skipper of the Black Stars, Stephen Appiah and UEFA license “A” Coach Nico Labohm.

About the Betway Group

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licenses in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Kenya, Uganda and now Ghana. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway is also the official principal sponsor of Premier League football club West Ham United, the UK Premier League Darts and the UK Snooker Championships.

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