Delta became the first casualty of social media inaccuracy following USA’s 2-1 win over Ghana during the World Cup on Monday.
The airline giant tweeted out a congratulatory message to Team USA with a picture of the Statue of Liberty and the No. 2 and then a picture of a giraffe and the No. 1 to represent the score.
PHOTO: Delta Airlines thinks there are giraffes in Ghana. There aren't. http://t.co/9VsWsCfQSe pic.twitter.com/pGMJ6p0ljA
— theScore (@theScore) June 17, 2014Only problem is that there are no giraffes in Ghana.
Sorry Delta, not all African countries feature all of the animals you get to see at the zoo. The use of this stereotype was noted by pretty much everyone with an Internet connection or data plan and the backlash came fast and fierce.
It prompted Delta to issue an apology — twice.
We're sorry for our choice of photo in our previous tweet. Best of luck to all teams.
— Delta (@Delta) June 17, 2014The first version of this tweet, which was deleted, actually had Delta apologizing for its “precious” tweet.
Perhaps if Delta tweets out after the U.S.-Portugal game, they’ll use a totally accurate picture of a matador.
