Soccer News of Tuesday, 28 August 2001

Source: GRi

Hearts to get $5b deal

Africa super-champions, Accra Hearts of Oak, will soon clinch a $5 billion deal with a multi-national kitting company, according to a story in the Times.

The deal forms part of a three-year medium marketing plan, which is expected to give the club a status befitting of African champions and make it attractive to corporate bodies.

Briefing the press on the vision of a ten-member Marketing/Publicity Committee instituted a few weeks ago, Frank Appiah, Chairman of the Committee, explained that as part of that deal, the company might offer to provide an international technical assistant to help the technical bench.

The assistant, he stressed, will focus more on the junior teams of the club. The Committee, which is tasked to package the club into a premier national brand, disclosed that a US-based company (name withheld) has expressed interest in undertaking the club’s Pobiman (near Accra) project and a reputable local company will be appointed to advertise the club.