Africa’s leading digital TV operator StarTimes has announced that they will broadcast the 2018 Ballon d’Or Ceremony with its World Football Channel on 3rd December when the winner of the annual football award is to be unveiled.

Ballon d’Or is considered by many as the highest honor for football players. And the past 10 years has seen only two players win the Ballon d’Or – Lionel Messi and Cristiano Ronaldo. But this year’s Ballon d’Or is highly possible to be the edition to end the 10-year reign with reports suggesting that Luka Modric is likely to win this year’s honor after he recently won the Best FIFA Men's Player award.

The live broadcast of the 2018 Ballon d’Or Ceremony with StarTimes World Football channel 245 is to start at 20:00 GMT on 3rd December, which is to unveil the winner in real time.

“This year’ Ballon d’Or Ceremony definitely attracts wide attention of football fans and we may see a historic moment of a new winner after 10 years,” said George Lomotey, StarTimes Ghana Director of TV.

“Live broadcast of the 2018 Ballon d’Or shows our commitment to fans that StarTimes always seeks for the best football contents. We brought all 64 HD World Cup matches to Ghanaians, and we continuously offer top international football matches to audience, such as Bundesliga, Ligue 1 and Coppa Italia.”

According to Mr. Lomotey, local football leagues are important part of the company’s content strategy. StarTimes became the strategic partner of three African football Leagues, in Ghana, Uganda and Senegal. With these partnerships, StarTimes intends to promote the leagues in sub-Saharan Africa and improve the popularity of African football.