Accra, March 23, GNA - Three major television stations in the country, Ghana Television (GTV), TV3 and Metropolitan Television have formed a consortium, with the primary purpose of beaming live the 2010 Federation of International Football Association (FIFA) World Cup in South Africa. The arrangement follows the success of the consortium in securing television rights for the coverage of the event, which is the biggest sporting festival on the globe.
The deal is the second to be formed by the three television stations under the umbrella of Optimum Medium Prime (OMP) Marketing Syndicate for sports event after a similar collaboration last year for four major sporting vents.
It also includes; radio rights and outdoor and public exhibition of the World Cup matches.
Soccer fans will have the opportunity to watch all the 64 matches, with 56 of them being shown live, eight delayed and 30 of the matches repeated. Fadi Fatal, Chief Executive Officer of OMP said his outfit will use its experience and expertise in the first deal to improve upon the 2010 consortium.
This, he said is to ensure that the needed revenue is raised for the consortium to meet its target.
Fatal indicated that the consortium will also beam live, the FIFA Women's Under-17 and 20 World Cups to be staged in Trinidad and Tobago and Germany respectively.
Reuben Nii Nortey Dua, Deputy Minister of Youth and Sports who launched the consortium in Accra on Tuesday commended the three stations for the initiative noting that it will afford millions of Ghanaians the opportunity to be part of the event. He said it will also create the needed awareness and enthusiasm on the event and serve as a source of motivation for the Black Stars to go for the ultimate. 23 March 10