WorldRemit, the leading digital money transfer service, has signed a deal with Pan-African broadcaster Kwesé TV to use the power of football to scale up its global operations and help more people save money on international transfers. This deal will see WorldRemit feature on Kwesé’s sports content platform, Kwesé Sports, during the FIFA World Cup™, English Premier League and Carabao Cup broadcasts, offering incredible exposure of the brand.

The partnership brings the company redefining broadcasting in Africa, together with the leading African disruptor in the remittance sector, WorldRemit. As part of the deal, WorldRemit’s TV commercials will appear during the FIFA World Cup™ game broadcasts on Kwesé Sport from Thursday 14 June to Sunday 15 July 2018.

During this time, WorldRemit will also be giving away multiple prizes of $1,000 to both senders and recipients of remittances sent through WorldRemit - helping people across Africa and around the world to achieve their goals.

Thanks to numerous sub-license deals for the world’s largest football tournament, Kwesé Sports will provide access to an estimated viewership of around 160 million viewers across the continent.

Since inception in 2016, Kwesé has enjoyed phenomenal growth which has seen it become Africa’s fastest growing media company. Kwesé offers a truly diversified media business that includes Africa’s largest FTA channel Kwesé Free Sports, mobile services, digital and a pay TV satellite network all under one roof. With a presence in over 25 African countries Kwesé offers tailor-made, multi-territory advertising opportunities for clients looking for wide reach and exposure to audiences across the continent.

Speaking on the partnership, Econet Media President and Group CEO Joseph Hundah said: “As a Pan-African media group we pride ourselves in offering integrated free-to-air, digital and pay TV advertising packages for clients across the continent. Our paid and free-to-air platforms provide unprecedented viewership figures for clients such as WorldRemit looking for impact and exposure for their brands. We look forward to a long term fruitful relationship with WorldRemit.”

WorldRemit now sends over 1 million transactions each month with Africa being one of the top regions to send to. WorldRemit enables people to send money to its network of leading mobile money, banking and cash pickup partners from a mobile phone or computer. By removing the need to visit an agent, WorldRemit is able to save time and money for its customers.

“Football is a universal language which unites people across the globe and Kwesé is helping more people to enjoy access to world-class sport. By partnering with Kwesé, we can take advantage of this moment to promote this transformational opportunity to people across Africa and introduce millions of viewers to our convenient, low-cost money transfer service". Ismail Ahmed commented