The Centurion Law Group has launched Africa’s first sports, media & entertainment practice to further support the rapidly growing sports & entertainment industry across Africa.

Across sub-Saharan Africa, sports, media & entertainment have increasingly become revenue-generating industries for African countries, pillars of jobs creation, and important drivers of economic diversification.

Beyond just Nollywood, the African entertainment and sports industries have become at the center of global investments, and have capitalized on increasing technology adoption to become globally competitive.

“With its track record of delivering high-profile and high-quality deal making, Centurion is the perfect fit for Africa’s sports, entertainment and media industries,” stated Oneyka Ojogbo, Sports & Entertainment Practice Head. “We are witnessing the rise of a true African sports & entertainment industry that now requires the best possible legal and business support services coming out of the continent itself,” she added.

As the industry grows and attracts investments, it is even more crucial to adequately protect its essence, local players, revenue streams and overall bankability. Centurion’s new practice will offer a bridge between private and public sector, ensuring that regulations embrace market trends, promote an enabling environment for investors, and protect the interests of African entrepreneurs and companies operating in that space.

“Our job goes beyond legal advice. We provide counsel for career and life, and help clients build a business around their brand, protect their assets, and take advantage of strategic business opportunities during and after their career,” concluded Ojogbo.

The practice will be offering local and international companies and stakeholders a full suite of legal and management services including finance, licensing, intellectual property rights and enforcement, competition, advertising, representation and negotiation, sponsorship, investments and compliance.