Chief Executive Officer of Goldfields, Nick Holland, has said the multinational firm won’t leave South Africa in spite of some other mining firms such as Anglogold Ashanti exiting.

He said the mine has the potential to be a “shining light” for a South African gold industry in terminal decline.

“We have a responsibility to the country in making this big resource viable,” Mr. Holland told reporters in Johannesburg on Thursday.

“What kind of message do we send to the country if we throw in the towel?”, he told fin24.com.

The nation’s gold sector has shrunk to less than a fifth of the size it was at its peak and its importance to the economy is rapidly diminishing. The industry has become expensive and dangerous as often unprofitable mines extend miles underground.

Profitability will improve this year as output climbs at the mine that sits on the world’s second-biggest known body of gold-bearing ore.

The South Deep operation generated US$15 million of net cash in 2019 after a decade of losses.

Gold Fields, founded by Cecil John Rhodes in 1887, has come under pressure from investors over previous losses at South Deep.

Like AngloGold, the company has focused on more profitable mines in the Americas, Australia and West Africa. But while its rival is selling its last remaining South African assets to Harmony Gold Mining, Gold Fields is keeping its options open.

“One thing I can rule out is a fire sale,” Holland said. “We want to do something out of a position of strength.”

Instead, Gold Fields has cut costs by reducing its workforce and is reviving a plan to open up new areas to boost output and improve grades, the CEO said. That will give Gold Fields at least another year to assess its options, he said.