Africa News of Monday, 22 February 2021

Source: museafrica.com

Tunde Balogun, Justice Baiden founded label sign Publishing partnership deal with Warner Chappell Music

LVRN founders LVRN founders

Record label, Love Renaissance (LVRN) and Warner Chappell Music have signed a publishing partnership deal.

LVRN was founded in 2012 by Tunde Balogun, Justice Baiden, Carlon Ramong, Junia Abaidoo, and Sean Famoso McNichol while they were still University students.

The music collective helped break the careers of artists including Summer Walker, Shelley (fka DRAM), and 6lack.

“Our main focus since the label’s founding has been the development of artists. We are now committing the same focus and approach with publishing to develop the best songwriters, producers, and artists,” said LVRN, Co-founder and President, Tunde Balogun, and Co-founder and Head of A&R, Justice Baiden.

“It’s pivotal to continue building with a talented team around you, which is what we found with Warner, and why this partnership is so important to actualize the next step which includes the ability for the label’s publishing arm to administer writers they publish on their own and to fully partner with WCM.

Wallace Joseph, Ryan Press, and Shani Gonzales have been close friends of ours for years, so we are thrilled to be in business with them in this new venture.”

“LVRN is made up of inspiring young visionaries who helped to put Summer Walker on the global stage. They’ve successfully built one of the most forward-looking and progressive music imprints out there and are exactly the type of entrepreneurs we’re looking to be in business with,” added Warner Chappell Music Co-Chair and CEO, Guy Moot, and Co-Chair and COO, Carianne Marshall.

“Both of us, along with Ryan Press, Wallace and our whole team are excited to work with them to help even more artists, songwriters and producers reach their full potential.”

Warner Chappell Music Sr. Director of A&R, Wallace Joseph remarked: “It’s great to be able to make our partnership with our friends at LVRN official. We’ve been working together for a while now and share a similar vision for helping to develop and shape songwriters’ careers at every stage of their journeys.”

In 2017, LVRN landed a distribution deal with Interscope Records and launched LVRN Studios, a creative recording space in Atlanta.

In late 2020, the label released its first-ever holiday compilation album, Home for the Holidays, which features nine tracks from LVRN artists.