Samsung Ghana has announced Dr. Cryme as the brand ambassador for its new Samsung 222 mobile phone which is not yet out on the market.

Dr. Cryme joins a growing line up of brand ambassadors for Samsung's consumer devices, that includes Chelsea FC footballers, Didier Drogba and Michael Essien, Bollywood actor Aamir Khan, Indian sports shooter Manavjit Singh Sandhu and singer Beyonce Knowles.

The news must not come as a surprise, as you probably know that Dr. Cryme is one of the young top artistes emerging from Tema now.

“Cryme has a corporate appeal. He can rap, sing, dance well and also be a MC. He is an all round celebrity who fits into the corporate world of Samsung. And that's why he will be leading the campaign for the new samsung phone in Ghana”, Korsah-Brown, manager of Dr. Cryme said.

Following the agreement between him and the South Korean company, Dr. Cryme will promote Samsung's phones, and will also appear in Samsung's advertising campaigns.