Ghanaian rapper Bashir Annan, better known as Gambo, has achieved a major milestone with his 'Drip' Remix video. Featuring legendary American rapper Jim Jones and Ayigbe Edem, the video has reached two million views on YouTube and World Star in just eight days since its release.
The combined views on YouTube and World Star make the 'Drip' Remix the biggest international collaboration of 2024 by a Ghanaian musician so far.
In the video, which heavily promotes Ghanaian culture, Jim Jones is styled to resemble a real Ghanaian royal. His portrayal in the video is so convincing that one might mistake him for an Asante King. His regal demeanor, the 'subjects' at his feet, and his stunning Kente wear adorned with beautiful beads and a fine-looking crown all contribute to his noble 'royal status'.
Filmed in the U.S.A., the video has been well-received by Ghanaians worldwide. Jim Jones, alongside rappers Gambo and Ayigbe Edem, and a group of women dressed in traditional Ghanaian attire, showcases the beauty of Ghanaian culture on the international stage.
The 'Drip' Remix is one of the standout tracks on Gambo's latest EP titled '1 More Bullet', a project celebrating hip-hop. The EP features Ghanaian music duo E.L. and Kofi Jumah. E.L. appears on a track called 'Enjoyment', while Kofi Jumah showcases his musical talent on 'Conversation', another standout song on the EP.
Jim Jones not only excelled lyrically on the 'Drip Remix' but also perfectly represented Ghanaian culture through his attire, effectively promoting brand Ghana in America and beyond.
Gambo is the first Ghanaian musician in history to successfully influence a Western artist to embrace Ghanaian culture rather than imitating Western fashion. This achievement positions him as a potential brand ambassador for Ghana, recognized by agencies like the Ghana Tourism Authority (GTA).
Music transcends language barriers, preserving cultural heritage for future generations. Exposure to diverse musical influences fosters creativity and innovation, leading to the creation of new music genres. This global connectivity promotes tolerance, respect, and empathy, contributing to a more interconnected world.
Gambo is bridging the gap between Ghanaians in the diaspora and their cultural roots, inspiring young Ghanaian musicians to embrace their heritage and showcase it on the international stage.
Through his music, Gambo aims to share Ghana's rich traditions, stories, and values with a global audience. He believes that promoting Ghanaian culture through music can significantly boost the country's tourism industry by attracting more visitors.
Gambo is a true ambassador for brand Ghana, using his music to convey the message that Ghanaian culture is a treasure worth celebrating and sharing with the world.