The Adinkra International Arts and Crafts (AIAC) show, an initiative conceived by the Ghana Export Promotion Authority (GEPA) in collaboration with the Ministry of Tourism, Arts and Culture, aims to enhance the arts and craft industry to boost export revenue for the non-traditional export (NTE) sector.

The newly curated arts and crafts show, focusing on the vibrant non-traditional export potential of the country’s cultural heritage and profound symbolism, aims to contribute to the expected US$25billion revenue generation target for the sector by 2029.

The travel and tourism sector contributed approximately US$3.4billion to the country’s gross domestic product (GDP) in 2022, showcasing the immense economic potential inherent in cultural assets.

By harnessing the allure of arts and crafts, the economy would experience significant stimulation for growth, empowering craftspeople and exporters to thrive in the global marketplace.

The flagship programme, designed to promote sales and generate unparalleled revenue for the tourism, arts and culture sector, is planned to unfold biennially over 10 days. It will attract exhibitors – both locally and internationally – to the well-curated Papaye Recreational Village on the Akuapim Mountains.

Recognising that the export and tourism sectors working hand-in-hand hold great potential for massive revenue generation for the Ghanaian craft and hospitality sectors, both industries have built synergies to play complementary roles in achieving increased economic gains for the country.

The Chief Executive Officer of GEPA, Dr. Afua Asabea Asare, stressed that the show will bring continuous improvement to Ghanaian and African artisans and exporters. They will interact with each other using this important platform created to showcase their products to buyers from all over the world.

“We are thrilled to present this curated show, showcasing the craftsmanship and artistry of our vibrant and talented citizens and foreigners. For us, this is very exciting as it will bring money into the system and enable knowledge-sharing, new trends, networking, new business deals and partnerships with export potentials for the innovative products here. Indeed, we are very hopeful that the AIAC show, which we intend to organise biennially, will have a positive impact on the tourism sector as well,” she said.

The maiden AIAC exhibition show recorded international participation from Australia, Sweden, South Africa, the USA, Namibia and Mexico.

Deputy Minister of Tourism, Arts and Culture, Mark Okraku-Mantey, reiterated the significant contribution of the creative arts sector to Ghana’s economic growth and its impact on employment and livelihoods, noting that it cannot be overstated.

He expressed that the AIAC has come to stay and marks a significant occasion on the national calendar, especially concerning the arts and culture ecosystem and its impact on tourism.

“The Adinkra show signifies a profound celebration of Ghana’s cultural richness and artistic ingenuity, echoing our enduring legacy on the global stage. Tourism, art and culture have long distinguished Ghana internationally. AIAC not only offers a platform to showcase the exquisite craftsmanship of our artisans, but also serves as a beacon for economic empowerment and cultural preservation.

“In an era where globalisation threatens to homogenise cultural identities, initiatives like the Adinkra Show reaffirm our commitment to safeguarding and promoting our heritage on a global scale,” he said.

The exhibition layout

The layout is designed around five thematic zones to reflect the wide array of offerings in the craft sector. These include the ‘Home Decor Stage’, which displays authentic African hand-crafted items for home decoration and other such uses – from artworks to ceramics. The ‘Giving Stage’ offers diverse gift ideas, blending traditional crafts with contemporary accessories.

The ‘Sustainability Stage’ puts a spotlight on eco-friendly products and items that prioritise recycling and sustainability solutions in the craft value chain. Furthermore, the ‘Inspiring Stage’ will foster networking and showcase innovations by women and youths. The ‘International Pavilion’ hosts foreign exhibitors to bring diversity to the Adinkra Show and ensure that patrons have a rich and enlightening experience throughout the ten days of the show.