For the second consecutive year, Access Bank Ghana has emerged as the most influential bank on social media in Ghana after results of the “2016 Ghana Social Media Rankings” were published.

According to the independent report compiled by Avance Media, CliQAfrica and Dream Ambassadors Foundation, the ranking results were achieved by analysing the social media following of brands, growth difference, engagements, post reaches and mentions.

Using the GSMR score, the report scored Access Bank 248,656 and saw the bank gain new followers of 132,634 across Facebook and Instagram with increased engagements and mentions to clinch the top spot.

Nana Adu Kyeremateng, the Head of Corporate Communications at Access Bank Ghana, in a statement copied to the Ghana News Agency, thanked the bank’s many followers on their social media pages for their interest in its service and activities.

He said social media had become a powerful tool for building brand affinity and as a bank which prided itself in being at the forefront of digital innovation, took advantage of the multiple platforms that social media offered to engage its customers and fans in meaningful ways.

He said: “More importantly, we have used our social media pages to attend to customer enquiries and complaints with the support of our 24-hour Contact Centre in line with our brand promise of speed, service and security. We hope to improve this in 2017 and our followers can be sure of many exciting campaigns in the year ahead”.

Last year, Access Bank kept its social media pages active by engaging thousands of its followers through many campaigns on Facebook, Twitter, Instagram, Soundcloud and Linkedin.

The followers were engaged through the Tuesday brain teasers, predict and win competitions, promos for special occasions like Valentine and Mothers Day, discounted services from lifestyle partners and the “I live for Art” campaign promoting young talents in the arts.

Over the years, Access Bank has built an acknowledged reputation for service excellence in the Ghanaian banking sector.

The bank continues to invest in its operations, especially in its digital banking infrastructure, to ensure an excellent customer experience and highly efficient service delivery thus helping to make banking more accessible and affordable.

The bank recently was awarded the ‘Africa's Best Bank Transformation’ in the Euromoney 2016 Awards for Excellence.

The award was in recognition of the bank's progress in the enhancement of its operations through its 'Winning with Service' initiative as well as commitment to raising the standards of customer experience through its digital banking strategy.