Access Bank (Ghana) Limited is set to re-define the future of retail banking business in Ghana with a number of exciting innovative and breathtaking customer engagements and promotions this year.

The bank has launched its first major customer campaign of the year, dubbed “Knowing You Better.”

The campaign, which is expected to run from now till the end of May 2013, is targeted at all individuals, small business and corporate customers to update their records with the bank.

Briefing the media in Accra yesterday, the Group Head of Retail Banking, Stephen Abban, noted that “Access Bank considers customer information as the single most important factor in creating a trusting relationship with customers. As a result, the Bank is embarking on a campaign to get all of its customers to update their account records with accurate information on their bio-data and other personnel information.”

He said: “As a way of life we expect that some of our customers may have changed their name as a result of marriage. Others may have changed their email or phone numbers and even relocated their office or place of residence. This campaign is therefore part of the Bank’s continuous effort of keeping an updated database of customers to serve them better.”

“By doing this, we shall also be KYC compliant as required by the regulator”.

He asked customers to access the forms via the corporate to website of the bank www.accessbankplc.com/gh or from any of the Bank’s branches across the nation to complete and submit at the branches.

Customers, who update their records with the bank, would contribute to enjoy easy access to our range of products and services including; Electronic statements, Internet banking, Mobile banking and other exciting bouquet of electronic products. Customers with updated records will also receive regular updates on the key financial and market information.

Access Bank is also rewarding customers, who update their account information.

The first 10,000 customers will receive instant branded gift items from the bank. In addition, over one hundred (100) customers of the bank will be rewarded with a lifetime free cost of transaction and other bank charges.

Mr. Abban concluded by requesting the customers of the Bank to update their records to enable the bank continue to serve them better.

He expressed appreciation to customers for their continued confidence in the bank and assured them a lot more exciting banking relationship.

Access Bank (Ghana) is one of the largest retail banks in Ghana with over 39 branch locations and 43 ATMs.

The Bank is currently leveraging on its geographical network to showcase its expertise in technology driven banking solutions and customer relationship management.