Business News of Tuesday, 19 March 2019

Source: AirtelTigo

AirtelTigo offers industry’s first data that doesn’t expire

AirtelTigo logo AirtelTigo logo

Who doesn’t want value for money? Everyone deserves to get the most out of their money for the services or products they pay for and enjoy it to their maximum satisfaction.

So, imagine walking into a restaurant with your dinner date, and ordering that favourite dish off the menu– jollof and goat meat. As you enjoy the meal you get satisfied but have a little of the portion left on your plate.

You wish that you could pack the rest of the meal to take away and enjoy later, but to your utmost dismay, the restaurant does not allow food to be packed away. While you look on thinking of what you could do; the waitress clears the table and, in the process, takes away the remaining food even though you paid the full price for it.

This is similar to what happens to our data when we don’t consume all before the expiry period! Thanks to AirtelTigo, the days of customers losing unused data at the end of the day, week or month is finally over.

Christened the “Big Time Data Bundles”, there are no daily, weekly or monthly validity constraints; data never expires. This is in response to feedback received from customers on how frustrating it is to lose unused data bundles due to the validity constraint. AirtelTigo chooses to evolve to meet customer’s needs with solutions that make mobile telecommunications affordable and accessible.

For the first time in Ghana, history is being written in the telecommunications industry with AirtelTigo offering affordable data bundles that don’t expire. The company is giving new and existing pre-paid customers more data for GHS1, GHS2, GHS5 and GHS10.

Essentially, customers can get 1.5 GB for only GHS10 to watch their favourite movies online and live football games. The bundles will also enable customers to access their favourite social media platforms such as Facebook, Twitter, and Instagram among others.

The Director of Marketing Operations for AirtelTigo, Pius Owusu Tuffour shares his excitement about being able to give customers value for their money with the ‘Big Time Data Bundle’.

He explained that the company recognises the growing demand for mobile data in the country, but customers want to be cost–effective with their data usage, adding, “There's no need to be on a data plan that doesn’t give you value.”

He said the company’s move will offer customers great benefits. “We designed this product to provide great benefits to our customers, without compromising on value-for-money. Customers can now enjoy their data without having to worry about it expiring.”

With the ‘Big Time Data Bundles’ offering affordable data with no validity periods now in place, AirtelTigo is significantly reducing the cost of connecting Ghanaians to the internet.

Customers can now enjoy the ‘Big Time Data Bundle’ by dialing *111# and customers can also purchase using a scratch card or through AirtelTigo Money (also known as ATM).