Business News of Monday, 29 September 2014

Source: www.ghanaweb.com

Alliance Motors unveils new Jaguar F-TYPE Coupe

Alliance Motors, the sole distributor of Jaguar and Land Rover vehicles in Ghana has unveiled the new Jaguar F-TYPE Coupe at a colourful ceremony. The all new F-TYPE Coupe was outdoored together with the Jaguar XF and Jaguar XJ at the company’s splash showroom in Accra.

The F-TYPE Coupe is a pure Jaguar sports car, which combines effortless, exhilarating performance, instant response and precise, agile handling with everyday refinement and usability.

Mr. Kwadwo Adjabeng, the General Sales Manager at Alliance Motors, speaking to GhanaWeb in an interview said driving a premium iconic luxury Jaguar brand is an incentive on its own, since the vehicle has been carefully designed to speak for itself which give users a superior performance by giving users value for money.

The sales manager explaining the features of the F-TYPE Coupe at the launch said the new vehicle commands a lot of presence and performance with quality after sale service which makes it to last longer than all others in the salon cars market.

Touching on driving experience, Mr Adjabeng said the F-TYPE Coupe is designed to ensure total stability, safety and comfort “this vehicle comes with high super technologies including the Emergency Break Access that enable users to stop quicker than any other vehicles even at top speed.

“Assuming you are on a dual carriage road and you intend to change lane, you looked into your driving mirror and there is no car there, but you know you always have a blind spot on when driving and this blind spot is towards your tailgate”.

Sometimes there is a car on the other lane which you cannot see; therefore the Blind Spot Monitor will alert you that there is a vehicle on your side which will prevent you from running into another vehicle if you decide to change lanes at that moment”, he said.

On her part, The General Manager for Alliance Motors Ghana, Suzzette Knudgaard disclosed that, the addition unto the Ghanaian market, the Coupe is a sign of market growth and expansion.

“The F-TYPE Coupe is Jaguar’s new sports car; it’s the first arrival of that particular module in Ghana, the first F-TYPE actually was in our markets already in November but it was sold within two days so we didn’t even manage to get it to the showroom and to actually launch it to the market, so now we take the opportunity of introducing this new module to the Ghanaian market, Madam Knudgaard said.

She however added “We have started to build our business and of course we want to be the premium vent in the market, we are growing our market here and we are very happy about that and we want to build a long term business in Ghana, as jaguar and land rover are doing in other countries in Africa. Of course jaguar and land rover has been in Ghana for long time, but we just started and we want to build a successful and long term business in Ghana”.

The Jaguar supercharged 3.0 litre V6 340 hp engine delivers powerful and efficient performance selected from a rich variety of colour combinations for body and cockpit as well as the option of a panoramic glass roof.

With its powerful and refined nature, it delivers thrilling performance and a rewarding experience that has a sophisticated compact supercharger boost control which is designed to ensure that the torque curve rises steeply over a broad range of engine speeds while water-cooled intercooler increases both power and efficiency.

By switching off the engine when the vehicle comes to a standstill, the fast reacting intelligent stop/start system helps improves fuel economy.

The F-TYPE Coupe was born out of a desire to celebrate both Jaguar’s historic reputation for head-turning design and eternal philosophy of using the most cutting edge engineering technologies. F-TYPE is a once in a lifetime opportunity to own the very best of Jaguar.