Chief Executive of BEIGE Capital Savings and Loans, Mike Nyinaku has said the company will continue to consolidate its leadership in the industry.

Speaking in an interview at Radio Gold in Accra, he explained that the opportunities within the market are vast and BEIGE Capital has built the capacity to cash in and further expand its market share.

Mr. Nyinaku explained that most players in the universal banking industry are now targeting deposits from micro and small scale businesses. “There are still a lot of opportunities at that level in the SME market. If you look at the banking survey that was conducted by PwC only a year ago, lots of the universal banks are looking at how to attract deposits from persons and businesses at the micro and small scale level and that’s where we have capacity.”

BEIGE Capital is the most capitalized Savings and Loans Company in Ghana with several bank branches and a staff strength of about 700.

Speaking to Gold Business, the elated Chief Executive of the Ghanaian-owned Savings and Loans Company said their model of business (Deposit-led banking) has been their success in growth and market share. “We are always seeking ways, through our research team, to get closer to our target market,” he said.

He added that, “Our growing list of customers are very demanding and they’re continually pushing us to give off our best; to bend our back, to continually satisfy them. The influx of competition in the industry is making us constantly think; how do you maintain your leadership? How do you make sure your products are superior and whatever you do is competitively positive?” he said.

“We made some decent margins last year and I will give credit to the fact that we had a better position in 2014 comparatively. We entered into 2015 with that position as an advantage that put us where we could survive the shocks that the whole country went through in 2015. Also we had rates that potentially put us in a position of favor with our clients and that saw us turning around and surviving what I would say was a tough year for Ghana,” Mr. Nyinaku noted.