The Chartered Institute of Marketing- Ghana (CIMG) has turned its focus on pursuing the “Ghana Beyond Aid” agenda at its 12th Strategic Marketing Conference.

Mr Kojo Mattah, the National President of CIMG, said the “two day programme promises to elevate the discussion on to a new pedestal; and get all of us thinking about what we can all contribute to making the President intentions a reality.

‘’That is why we have assembled very experienced thought leaders to help us dissect this critical and thought-provoking call by the President,” he said.
The event held under the theme: ‘’Marketing – a Catalyst for Driving Ghana Beyond Aid’’ brought together policy makers, marketing practitioners and government representatives, who used the forum to deliberate on ways to pursue the ‘Ghana Beyond Aid’ agenda propounded by President Nana Addo-Dankwa Akufo-Addo.

Mr Kojo Oppong Nkrumah, Minister for Information, commended CIMG for sharing the vision of the President and reiterated the need to put shared ideas into practice to drive the needed change.

“You couldn’t have chosen a better theme for this period. We are at the point in our nation’s history where we have been called to rally behind this theme ‘’Ghana Beyond Aid’’ and it is an opportune time to focus our energies and figure out how we in the marketing space can play our catalyst role for this agenda to succeed”, he said.

He said the “Ghana Beyond Aid” encapsulates a “poignant vision and a compelling paradigm which President Akufo-Addo has challenged us with; which if we imbibe and fulfil, will enable us achieve the aspirations for which our founding fathers fought for our independence”.

The participants at a discussion held on day one of the programme took stakeholders through ways on how various paradigms on marketing can help foster the ‘Ghana Beyond Aid’ agenda.

Topics discussed include: Marketing Research and Insight – a Precursor for prosecuting Ghana Beyond Aid Agenda, Brand Equity Management – an indispensable factor for driving Ghana Beyond Aid and Marketing Communications – a visibility drive for driving Ghana Beyond Aid.