Carmudi Ghana, an online auto marketplace, has commenced a branding initiative for local dealers.

De-Georgia Motors, one of Ghana’s largest automobile distributors was the first beneficiary of this effort.

Carmudi Ghana furnished the De-Georgia team with branded corporate shirts to supplement the ultra-modern logo and sales-and-service stickers which Carmudi had created and delivered two weeks prior.

The presentation was made by Carmudi Ghana Managing Director, Mr. Kobina Amoo at De-Georgia’s shop in Tesano, Accra.

“During these difficult economic times, it is important that we devise creative means to make dealers successful,” Mr. Amoo stated.

“Creating a strong recognizable identity for auto dealers conveys a sense of authenticity, which is very important to today’s market. It also renews the pride in the business that these companies have worked so hard.”

The De-Georgia staff members joyfully thanked the Carmudi team for its work. The De-Georgia director claimed that the sales-and-service stickers had helped the dealership sell multiple cars in recent weeks.

He encouraged Carmudi to continue to introduce new innovations to help auto traders continue to make steady sales during these tough economic times.