Accra, 15 June, GNA - Mr. Fred Amanpene, Second Vice President of the National Chamber of Commerce and Industry (NCCI) on Wednesday, stated that solving problems effectively in business depended on accurate data to arrive at solutions. He noted that business operators who refused to follow modern trends find themselves lagging behind and displaced in their markets or face total collapse of their business.

Mr. Amanpene who was speaking at a Business Seminar for Chief Executives, Board Members, Heads of Department and Managers on "effective problem analysis, decision making and implementation process". He said the pressure of delivering excellent products and efficient services, streamlining bureaucracy, growth and competitiveness required basic skills in corporate and interpersonal problem analysis.

The NCCI Second Vice President said the seminar would help Managers, Chief Executives and other top executives to acquire innovative ideas to put their organisations ahead of their competitors. It would also equip the participants with the necessary information to tackle problems confronting their organisations effectively, he said.

Mr. Colin Taylor, Marketing Manager of Nestle Ghana limited made a presentation on "improving competitiveness, profits and growth through effective problem analysis, decision making and implementation in sales, marketing and public relations". He called on producers and marketers to consider the sampling of their products by customers to make them successful on the market. "Producers should allow their potential consumers to be confident about what they use their money for," he said and called on financial institutions to develop strategies and products to satisfy their customers.

He advised them to try to know what the consumers really needed and stated that on the contrary it was very difficult to work in emerging economies than the developed ones. Mr Taylor said, "in this developing economy the system does not work because of governmental interference and bureaucratic problems faced by investors in their quest to open and expand their businesses".