On Friday 8th October 2010, one lucky guest will walk away with a full year’s free supply of top brand perfumes as East End Cosmetics Group outdoors the first of a line of perfume outlets in Ghana under the brand name - The Perfume Lounge - in Osu, Accra. The Perfume Lounge is the latest addition to the group and forms part of a chain of perfume and cosmetic outlets being launched by East End Cosmetics in West Africa.

The group presently supplies throughout the UK and over 15 countries in Asia, Africa, Europe and the Middle East. The expansion of its local and international network to Ghana through The Perfume Lounge will increase the group's international network and allow the company to pass on the savings it generates from its suppliers directly to consumers on the Ghanaian market. The Perfume Lounge promises to be the first perfume outlet of its kind in Ghana.

“Our ability to offer such high end products at competitive prices, whilst still ensuring excellent customer service, has transformed the group from a reputable family business to a global operation. We’re very much excited to be able to expand to Ghana through the launch of The Perfume Lounge. We are equally thrilled about the prospect of building on our rich experience and network of retail stores to be able to offer our products, services and excellent customer experience to Ghanaians at extremely affordable prices.” explained Conrad Warnuckla, CEO of East End Cosmetics Group, in an interview.

Established in 1980, East End Cosmetics has always believed in servicing its customers directly and offering high street products at competitive prices. The company offers branded, discounted perfumes, cosmetics, hair care, skin care, toiletries and beauty products. The company will extend its success and strength to The Perfume Lounge here in Ghana and ensure that Ghanaians are able to enjoy the same competitive prices on offer without having to source these products from outside Ghana.

“Continuing to keep our overheads low and developing strong relationships with our suppliers has enabled us to build up a sizeable business over the past 30 years. The group over the years has expanded into the wholesale market. Presently operating from three major warehouses, the group has increased its operations to an international level. I certainly look forward to arriving in Ghana this week to interact with Ghanaian perfume lovers like myself at the launch of The Perfume Lounge.” Conrad added.

The Perfume Lounge will officially open its doors to specially selected guests and its social network fans at an exciting celebration of music, dance and warm fragrances on Friday 8th October 2010 at 6:30pm in Osu, Accra. All guests will receive free sample perfumes and up to a 50% discount off any orders on the day.

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For media enquiries:

PlanIt Ghana Ltd. (Brand Managers of The Perfume Lounge, Accra) E-mail: info@planitghana.com