Ecobank Ghana has launched its maiden Customer Service Week to celebrate its loyal and faithful customers, and has promised to take customer service to the next level in the country.

Speaking at the launch of the Week, Managing Director of the bank Samuel Ashitey Adjei said despite priding itself in providing the best customer service, Ecobank is taking customer service to a level that will be beyond reach of competitors in the country.

Mr. Adjei added that Ecobank Ghana’s customer service will be comparable to banks in Switzerland, New York City, Washington DC or London.

“We pride ourselves in offering the best customer service in this country, but we want to move to the next level of customer service. We want to move to a level that will be parallel with the rest of the world,” he said.

“Whichever country that you think offers the best customer service; we want our customer to know that moving onto the next level means providing such service. That is what we want to do. That is our intention,” he added.

Touching on a bit of history, Mr. Adjei explained that Ecobank Ghana was established on customer service. “We were the first bank to have a customer service department in this country, because the foundation of this very bank was based on customer service.

“We decided that every decision that was taken revolves around the customer. For that reason, we also made sure that we selected our staff in a manner that would have meaning to the foundation of this establishment.”
He said Ecobank Ghana was the first bank to be awarded Best Bank in Customer Service and Best Bank of the Year at the maiden Ghana Banking Awards organised by Corporate Initiative Ghana.

Mr. Adjei added that with Ecobank having the largest deposits and being the biggest and most profitable bank in the country, it goes to show the excellent customer service the bank provides.

“We have the biggest deposits in this country, and the question is why do we have the biggest and why do customers troop to Ecobank to deposit their monies here? The answer is because we offer the best customer service.”

Due to these factors, Mr. Adjei said the bank is dedicating this Week and the rest of the year to celebrating the customers who have brought the bank this far.

“I am paying tribute to our loyal customers who have done very well and had faith in us. Without their faith this organisation wouldn’t exist. We exist because of them, and we want to thank them so much for their business.”

He urged the staff to go the extra mile and satisfy the customer, because without customers the bank would go out of business.

He called on the customers to also move to the next level by making good use of the bank’s numerous electronic banking products: cards, ATMs, mobile banking, Internet banking, Ecobank OMNI, contact centres and Point of Sale terminals which enable customers to access funds speedily, view their account details and carry out banking transactions from the comfort of their homes, offices and even on the go.

“Anybody withdrawing cash below GH¢5000 should please use the ATM. When you purchase items from our merchants use the POS, do your banking from the comfort of your homes because our Internet banking services are available. Please make use of them, including our mobile money services,” he added.

Ecobank Ghana, earlier this year, celebrated 25 years in the Ghanaian banking industry. The event was marked with a series of programmes and was climaxed with an anniversary dinner that was attended by clients of the bank.

The Customer Service Week is to complement the 25th anniversary celebrations, and will be organised annually.

During the Week, customers will be taken through usage of the bank’s digital channels in the branches; distribution of Memorabilia to customers; and selected Telcos will set up in branches to activate mobile banking services.