Business News of Tuesday, 7 December 2010

Source: GNA

Expresso promises to be different from Kasapa

Accra, Dec. 7, GNA - Expresso Telecom, the only CDMA (Code Division Multiple Access) operator in Ghana, said it would be completely different=

from its predecessor, Kasapa, in ways that mobile subscribers have not witnessed in this country before. Marketing Manager of Expresso Ghana, Mr Frederick Quainoo, said in Ac= cra on Tuesday that Kasapa used to do things in very small ways, but Expresso=

was going to do big things in Ghana and offer Ghanaians innovative servic= es and big events. "We are about to unleash products, services and events that Ghanaians=

have never seen before in this country," he stated.

Kasapa hardly did any big events or promotions in Ghana, but Mr Quain= oo said those days were over. He said the CDMA technology allows for extended coverage and superior=

voice quality and Expresso has the capacity to deliver products and servi= ces to Ghanaians that were true value for money and the way telecom service w= as supposed to be. Expresso is the title sponsor for this year's Joy FM Night with the Stars, and Mr Quainoo says Ghanaians can expect more from Expresso in tha= t direction.

Mr Qauinoo said the company was yet to launch its big nationwide promotion, but already the company had installed enough equipment to prov= ide nationwide congestion-free coverage, and was also providing dual SIM phon= es in collaboration with RLG Phones. "Our dual SIM phones are the r221 and r222 among the RLG R-series phones, and they are already on the market," he said. Mr Quainoo said the dual SIM phones allow users to access CDMA servic= e on Expresso and GSM services from any of the GSM providers in the country= .. Expresso had also introduced what is arguably one of the fasted inter= net dongles in the country.

Mr Quainoo said the dongle, d ubbed: "CLIQ", is designed to put the wo= rld at the fingertips of users, such that one click takes the user straight t= o what he or she was searching for on the web. "The added value CLIQ brings is that in most cases, the service is available in the office and also at home, and the user experiences the sa= me quality," he said. He said the unique speed of CLIQ is as a result of the superiority of=

CDMA Evolution Data Optimized (EVDO) revision, which is a technology that=

powers Expresso's network. Mr Quainoo urged Ghanaians to use CLIQ, saying it offers reliable, stable and secure internet connection with real time video streaming, cal= l and SMS functions and downloading and running of video clips in real time= .. Meanwhile checks from the Expresso Group website reveal a wide range of possible products and services that Expresso Ghana might unleash on Ghana= in the near future.

Currently the company operates in Muaritania, Senegal, Nigeria, Guinea-Conakry and Ghana.