Business News of Monday, 2 September 2024

Source: thebftonline.com

GSE unveils new testimonial campaign to increase market awareness

Abena Amoah, Managing Director of GSE Abena Amoah, Managing Director of GSE

The Ghana Stock Exchange (GSE) has launched a new testimonial campaign aimed at showcasing the tangible benefits of listing on the Exchange.

This initiative, which features videos of CEOs from a diverse range of companies currently listed on the GSE, looks to provide first-hand accounts of how the capital market has fueled their growth, enhanced their corporate profiles, and created value for their shareholders.

As the Ghanaian economy continues to evolve, the GSE stays committed to fostering a dynamic capital market that supports the growth ambitions of businesses across all sectors.

This testimonial campaign is part of our ongoing efforts to increase market awareness and encourage more companies, including viable Small and Medium Enterprises (SMEs), to explore the opportunities that come with being listed on the GSE.

Commenting on the rational for the testimonial campaign, the Managing Director of the GSE, Abena Amoah said: ‘’The Ghana Stock Exchange’s new testimonial campaign aims to showcase the real-world benefits of listing through the voices of CEOs from some of our listed companies and corporate bond issuers. The objective is to provide insight into how listing has positively impacted these businesses’’.

The campaign will be widely promoted across various platforms including social media, television, radio, and print media to ensure maximum reach and engagement with potential issuers, investors, and the public.

With this campaign, we hope to demystify the listing process and highlight how the GSE can serve as a catalyst for growth and sustainability.