Accra , Nov 10, GNA - Insurance operators have been advised to focus on ethical standard and ensure strong adherence to professionalism to instil confidence in the insuring public or risk winding up their out of businesses in the future.

Speaking at the Ghana Insurers Association's 2011 Industry Seminar in Accra on Thursday, Mr Olusola Ladipo-Ajayi, President of the Nigerian Insurance Association (NIA) said professionalism and ethics were the bed rock of a strong and viable insurance industry adding that unprofessional practices would always end in disaster while unethical companies would also go under water.

It was on the theme Adherence to Professionalism and Ethical Standards in the Practice of Insurance in Ghana - Challenges and Prospects. The main thrust of this year's insurance month celebration is to afford leadership of the industry an opportunity to discuss and reflect on situations and agree on common solutions to challe' 1