Accra March 3, GNA - Journeymax Executive Travel Services, a Ghanaian based travel and tour company and American Express Travel, a leading global travel service, on Thursday, signed a partnership agreement to boost services in Ghana.

The partnership would among other things help in promoting Ghana's growing reputation as a destination of choice for business, conferences and international tourism by making real the country's brand name; "Ghana, the Golden Experience."

Mr Stephen Asamoah Boateng, Deputy Minister of Tourism and Modernization of the Capital City, who launched the partnership, said Ghana was a good destination for all purposes, hence the need for people working in the tourism industry to give tourists value for their money. "Be transparent in transacting business, making the customer feel important and having their monies worth and help make a big difference in the industry," Mr Asamoah Boateng, said.

The Deputy Minister noted that the private sector had a key role to play in the realization of the tourism vision to attract over a million tourists to the country by 2007.

Mrs Gloria Peprah, Managing Director of Journeymax Executive Travel Services, said the partnership would facilitate government's desire to enhance the country's image.

Mr Gavin Stevens, Chief Executive Officer of American Travel Service in South Africa, who signed on behalf of his company, commended the staff of Journeymax for making the partnership a reality. Journeymax presented air tickets as prizes to its corporate costumers for their contribution towards its growth. JA