Ghana’s pioneering and leading bitters brand, Alomo Bitters, has now been given a sleek new look with same authentic taste after nearly two decades in existence in the local and international market.

Produced by Ghanaian-owned total beverage maker, Kasapreko Company Limited, the new look for the multiple-award winning Alomo Bitters comes with hologram security seal.

The move is seen by industry players as a giant innovation drive for the product hailed to be the embodiment of the success that propelled Kasapreko into cutting across the world.

At a ceremony held in Accra recently, the new look for Alomo Bitters and its variants was unveiled and the first bottle customised and presented to President John Dramani Mahama who graced the occasion with high-level personalities, stakeholders and industry players, company officials said.

The Chief Executive Officer of Kasapreko Company, Mr Richard Adjei said innovation and quality are the biggest launch pad that drives sustainability of a product.

“It is in this spirit that we have renovated our flagship brand Alomo Bitters by giving it a bold new look and standard befitting of an international brand whilst maintaining its authentic liquid that it’s renowned for,” he added.

Marked as Ghana’s first scientifically crafted herbal based alcoholic beverage, Alomo Bitters in 1997 became the country’s first herbal bitters produced on an industrial scale, an achievement that saw a major success breakthrough for the beverage manufacturer.

The product has been at the top of the list when it comes to herbal alcoholic beverages in Ghana and now in several African countries and fast spreading beyond the continent.

Alomo Bitters which is packaged in 200ml PET and 750ml glass bottle has won several local and international awards, the recent being the Official Tourism Drink of Ghana.

In 2012 Alomo Bitters became a Super Brand. In the last quarter of 2013, CNN Money identified Alomo Bitters to be among the top five emerging brands in the world.

The product comes in four variants – Alomo Bitters, Alomo Silver, Alomo Gold and Alomo Black.