Accra, Sept. 22, GNA - HFC Bank (Ghana) Ltd. on Monday launched

the "I Like" campaign to re-position itself to better provide banking services to meet customers' expectations.

The campaign is emphasising the seven core values, which the banking public most desire from their banks and which cut across all customer expectations. These are loyalty, freedom, future, security, truth, trust and options.

According to the Bank's Acting Head of Marketing & Direct Sales, Mr Bekoe Palmer-Buckle, the "I Like" campaign is in recognition of the desire of the banking public for quality service from the banking industry. Through the "I Like" campaign HFC Bank therefore emphasizes its commitment to offer its customers nothing but the services they so much desire and deserve.

The General Manager of Business Development, Mr Charles Martinson, said: "At HFC Bank we have always put our customers first and provided them with the best under circumstances that prevailed at any one time.

"Now, we are poised to serve them even better as we launch this campaign today." Meanwhile, the bank has been running a brainteaser to the "I Like"