Jumia Group (formerly Africa Internet Group), has for the second consecutive year been named in the list of MIT’s 50 smartest companies – 2017.

This year, Jumia ranks at position 44 as compared to 47 on the 2016 list, standing out as a company working to overcome the challenges of e-commerce in Africa. These include clogged roadways, skeptical consumers, and lack of internet penetration in some markets with a regional rate of only 27% among others.

“Jumia Group is once more proud for the recognition of our persistence in fully harnessing Africa’s untapped digital potential. We believe that through technological innovations, we drive our commitment to inject feasible solutions into Africa’s economy,” says Jumia Group’s co-founder Sacha Poignonnec.

The MIT Technology Review recognized Jumia as the continent’s first “unicorn” startup, valued at over USD1 billion. Now operating various consumer web services including Africa’s biggest online shopping mall ‘Jumia Mall’, as well as ‘Jumia Travel’ the leading travel agency in the continent, the group aims at unlocking the spending potential of an expanding middle class which accounts for every 1 out of 3 Africans. Other ventures under the group also continue to lead in their respective sectors such as food delivery, real estate, logistics, and cars among others.

Estelle Verdier, the COO & Co-founder of Jumia Travel expressed her excitement towards the recognition saying, “it is an assurance of our devotion to make the impossibilities in Africa, such as providing affordable travel now possible through technology.”

‘’ Talking about our own achievements in such a challenging sector of development is one thing but being recognized by leading organizations such as MIT is a very enviable feat. This only motivates us to work harder in bringing innovative strategies and technologies to make the lives of all Africans very easy and comfortable’’ said Omolara Adagunodo, Country Manager of Jumia Travel Ghana.

First published in 2010, the Massachusetts Institute of Technology’s Smartest Companies list of 2017 features other giant companies including Amazon, Alibaba, Facebook, Microsoft, SpaceX, and Kenya’s off-grid solar operator M-Kopa.