The National Lottery Authority (NLA) in collaboration with KEED-NLA Ghana officially kick-started the 'Lucky 3' consumer launch activation on Friday at the Madina market, Accra.

The objective was to bring the Lucky 3 game closer to consumers and directly engage with existing players as wells as interface with prospective players of Lucky 3 game. NLA’s foray into digital innovation birthed Lucky 3, a numbers game that can be accessed by dialling *987# on any AirtelTigo or MTN mobile money enabled handset.

Since its introduction onto the market, the Lucky 3 game has lived up to its promise of convenience, bringing entertainment home to Ghanaians where they can play at any time and from anywhere on their mobile phones. The ongoing consumer engagement events seek to educate current and new players on how the game works, the simplicity and how easy it is to play and win big.

The event also afforded KEED-NLA employees an opportunity to engage consumers directly and get first-hand feedback on ways to improve the game. As part of the engagement sessions, many patrons at the event won varied souvenirs ranging from branded t-shirts, face-towels, key holders and caps by spinning the lucky wheel amidst music, dance and laughter.

The highlight of the event was the appearance of Mr. Samuel Nyanful from Tema, the very first winner of GHc25,000 from the Jackpot show, who recounted how a GHc 2 stake he made ultimately won him the cash.

Lucky 3
Lucky 3 is a lottery game from the National Lottery Authority, powered by Keed. To play the game, one has to simply dial *987# and play from as lows as 2 cedis via mobile money, next is to select their 3 lucky numbers, each digit from 0 to 9 and wait for the 10-minute draw to win up to 300 times their stake. All tickets are entered into a pool where a lucky player selected each week is feted and appears on the Jackpot show where they stand the chance to spin their buy-in of GHc 5,000 and win up to GHc 500,000 jackpot.



As the football season continues, Keed has also introduced the ‘Agoro Ne Fom’ promo where the highest player of the Lucky 3 game during each match day wins instant cash after the match and the first correct prediction on their predict and win the challenge on their Facebook page (@Keed-NLA) also wins big.

The consumer launch promises to be bigger and better at the next venues to be announced shortly on their social media pages (@Keed-NLA). Catch the Lucky 3 train and remember above all Play Responsibly.