Ken Asafo-Adjei, the Chief Executive Officer of the Ghana Heritage Foundation (GHF), has shared insights into the promising business prospects awaiting Ghanaian businesses at the upcoming NEGFest 2024.

The inaugural New England Ghana Festival (NEGFest) 2024 is set to be held from Friday, September 6, to Sunday, September 8, 2024, in the USA.

The Business Entrepreneurship Network, part of the show, will inaugurate NEGFest on Friday, September 6, 2024.

This aspect of the event aims to foster significant business connections and trade opportunities between Ghana and the New England communities.

"We aim to connect with both local and Ghanaian communities to sustain promotional efforts. By involving stakeholders with extensive knowledge and businesses in selected fields, we strive to achieve a common understanding," stated Hon. Asafo-Adjei.

He emphasized the government's support through incentives that encourage businesses to promote their services and seek collaborative opportunities between Ghana and the New England region.

"The event will focus on creating a robust and free trade environment between Ghana and New England. High-profile attendees will include the Governor of Massachusetts, members of Ghana's Parliamentary Select Committee on Trade and Tourism, including various MPs and ministers.

Prominent business stakeholders with vast experience are also expected to attend, offering an invaluable platform for networking and idea exchange. The Regional Chamber of Commerce of Worcester, comprising about 443 companies, will participate in the event.

Ghanaian businesses such as Zoomlion, McDan, and Despite Group have also been invited to explore how best to expand policies in the New England region to further their ventures," Hon. Ken Asafo-Adjei disclosed.

The event promises to be a vibrant convergence of business minds, supported by Harvard University students who will attend in significant numbers.

A dedicated session will facilitate the exchange of contacts, address participants' questions, and explore the Ghanaian market's policies, environment, and standards.

Hon. Asafo-Adjei highlighted Ghana's democratic environment and favorable trade conditions, underscoring the country's attractiveness for business and investment.

Reflecting on last year's successful collaboration with the Worcester Regional Chamber of Commerce, which hosted the 'Ghana New England Government Business Forum,' Asafo-Adjei noted the critical areas discussed, including tourism, aviation, education, health, and agriculture.

This year's forum will build on these discussions, with new initiatives such as direct flights from Boston to Ghana, deploying Ghanaian nurses to Boston, and agricultural exchange programs under the 1D1F and Planting for Food and Jobs initiatives.