Midland, a savings and loans company says it plans to meet the financial needs of about a quarter of the population over the next five years leveraging on technology to mobilize savings from both tradition and non-traditional sectors of the economy.

The company will also open new branches in the 10 Regions and in the districts by working with key stakeholders.

Speaking at an award ceremony for mobile banking executives in Accra, Mr. Michael Adjovu, Managing Director of Midland, said the company’s focus was to introduce innovation and convenience working hand-in-hand with third party information technology institutions, to deploy state-of-the-art equipment to enhance service delivery.

The quarterly award was to recognize the contributions of the executives to the organization’s mobilization drive through their weekly performances.

It was also to motivate and encourage them to continue to work harder while upholding the core values of the organization which includes integrity, respect, loyalty and trusting in God.

Mr. Adjovu said Midland was working to deploy about 300 Automated Teller Machines and 5,000 points of sales devices to meet the financial needs of the underserved, especially in the hinterland, by the end of this year.

He said the company was working with the Ghana Interbank Payment and Settlement System (GhIPSS) to start the integration process in September and said this application would instill confidence in the public to patronize Midland’s financial services.

Mr. Adjovu lauded the contribution of the mobile banking executives to meeting the overall goal of Midland, which was to support efforts of government’s socio-economic and development agenda through savings and loans mobilization, especially among non-formal sectors of the economy.

“This explains why our MBEs mean a lot to us because they go out to the field and mobilize funds from both individual and corporate customers in pursuance of this worthy course. They represent the face of Midland Savings and Loans Limited,” he said.

He urged the executives not to relent in their efforts, but to ensure healthy competition to ensure the success of the company.

Bice Osei Kuffour, President of Musician Union of Ghana, who was the guest of honor, presented the nine mobile executives with certificates and cash awards.

Midland offers a variety of well developed products, including business/commercial loans, individual loans, farmer-based loans and savings accounts.

Its operations are driven by a cutting-edge technology that is tailored to meet the existing and potential customer needs.