Customers of NSIA Insurance Ghana will soon be greeted by a new friendly face whenever they come into contact with the brand.

The company’s new Mascot Nsia will be almost everywhere with vibrant, youthful, bold, innovative and tech Savvy, Nsia will be the face of the company’s new “Insurance Made Easy” campaign.

Recent research has shown that most people do not perceive insurance as a necessity for managing finances and planning for the future, but rather an unpleasant expenditure. It is for this reason that NSIA Insurance Ghana is introducing a friendly face to simplify insurance to its clients.

The campaign which takes effect July 1, 2016 is targeted at making customers enjoy hassle-free insurance service delivery, from start to finish. It is also aimed at changing the general perception that personal insurance, especially auto, is a commodity.

The “Insurance Made Easy” campaign, made up of a series of online and offline activations, will make it possible for customers to be engaged at their convenience. The campaign led by N’sia is made up of insurance tit bits, games, quizzes and trendy activations that will demystify insurance to the larger population.

“We want to introduce a fresh face in Ghanaian insurance by launching a character, N’sia, who represents the everyday Ghanaian and walks us through insurance the NSIA way – making insurance easy”, Managing Director of NSIA Insurance, Mrs. Mabel Nana Nyarkoa Porbley said. “He is Vibrant, Youthful, Bold, Innovative and Tech Savvy. NSIA is here to make insurance easy! To be bold innovative and tech savvy just as its N’sia character” she added.

The campaign, some of which will be online, will allow customers to understand and appreciate the value of insurance in their financial planning, while making it more convenient and simpler for them to access.

This will position NSIA among the first insurance companies to make a concerted effort to reach the over 5million internet users and whip up interest in insurance among the younger generation.

NSIA Insurance Ghana believes this campaign will enable the cultivation of the culture of comprehending and patronizing insurance among the 15 to 25 years age group. The new campaign will also highlight the importance of insurance to the uninsured populace in the country.

According to the company’s Managing Director, NSIA Insurance Ghana is braced to simplify the experience of purchasing and redeeming insurance claims.

“Insurance is so much more than just a guarantee of compensation; it is about rebuilding and restoring hopes” she said.

“By launching this campaign, we seek to assure our existing and prospective clients of our commitment to delivering prompt and comprehensible services from beginning to end. With our online and streamlined processes and priding ourselves on the efficiency of our claims to customers”, said Managing Director of NSIA Insurance, Mrs. Mabel Nana Nyarkoa Porbley.

The campaign led by the mascot N’sia is expected to reach more than 20 million Ghanaians and increase insurance patronage by a significant percentage by the end of the year.