ProCredit Savings and Loans Company Limited has launched a savings campaign to mark this year’s World Savings Day in Accra.

The six-month savings campaign is geared at educating the public on the benefit of savings and instilling a savings culture in members of the communities in which the bank operates.

The Deputy General Manager of the company, Mr. Raymond Kwakye Bismarck, said “getting onto the savings wagon takes only a few lifestyle adjustments like reducing expenditure, minimising impulse-buying and avoiding over-indebtedness.

“Savings can start in a very small way; as funds are accumulated, they can then be deposited in a savings account in order to earn interest and also to guarantee the safety of one’s hard-earned funds.”

Under the promotional aspect of the campaign dubbed “What’s your dream?”, existing clients and the general public stand a chance of winning assorted prizes in two draws.

To participate in the promotional draw, existing customers must maintain a savings account at any of the company’s branches nationwide and commit to depositing multiples of GH¢200 between October 31, 2011 and April 30, 2012.

Prospective customers must open a savings account, deposit and maintain a minimum of GH¢200 or multiples thereof to stand a chance of winning any of the GH¢350,000 worth of prizes within the same period.

The prizes at stake include an executive health insurance package worth GH¢150,000 for a family; a full year’s scholarship for the winner’s wards; a fully-funded business trip abroad; an investment in a high-earning fixed deposit or savings account and other consolation prizes.

The first mini-draw will be held in February 2012 and the grand finale in May 2012. ProCredit Savings and Loans Company Limited, since its establishment in 2002, has been delivering private and business financial services through its 27 networked branches spread across the country. It currently has over 70,000 savings-account holders.

It belongs to the ProCredit Group made up of 21 financial institutions operating in developing countries across Latin America, Eastern Europe and Africa.