Vice President Dr Mahamudu Bawumia has underlined the need for Ghanaian businesses to put customer care at the centre of their operations.

He said they should make deliberate efforts to win the trust, confidence and loyalty of their customers.

He was speaking at the inauguration of new office complex built in Accra by the Enterprise Group Limited.

The 12-storey building – an architectural masterpiece, which has been named “Advantage Place”, has parking space for 250 cars, disabled access and a building management system to control electronic and mechanical systems for optimal output and efficiency.

Vice President Bawumia reminded businesses that the benefits of investments could be realised when customers received quality services.

He applauded Enterprise Group Limited for the strong strides it was making in the insurance industry and venturing into pensions and real estate.

He said he had followed with keen interest its achievements over the years - how it had consolidated its position in the insurance industry.

"You make us proud for flying high the Ghanaian flag," he added.

He expressed excitement at the strategic partnership the company had forged with Black Star Holdings Limited, a wholly owned subsidiary of Leapfrog Strategic Investments, through which Prudential Financial Incorporated, USA had invested in the Enterprise Group.

"I am told that this is Prudential USA’s first equity investment in Africa and I am glad they chose Ghana as their gateway into Africa.”

He said the investment by a US firm in a Ghanaian company was a vote of confidence in the country's economy.

The Vice President repeated the government's total confidence in local entrepreneurship and said this was why it had always insisted on local content.

He called for sustained public education to aid more people to take insurance policies.

He said there was considerable space for deepening the insurance industry in many areas of the economy, including the marine, and oil and gas sectors.

He urged everybody to participate in financial services that were now available in the country.