The rebranding event happened at the Holiday Inn Hotel Airport.

Addressing the media and guests at the launch, the CEO of Hubtel, spoke about the future ahead of the company from their humble beginnings promising that Hubtel will use interactive commerce and smart management that rewards all their clients.

Mr. Bram insisted that Hubtel will allow market discoveries to guide the growth and development of the company. He advised clients and the general public to take advantage of the new Hubtel as they have tailor-made solution to help business growth.

Read an earlier newsletter published on their website ahead of the launch

Since our founding on the 12th of May 2005, our mission has been to make it easier for companies to connect with their customers.

Our work helps ease the customer service challenges businesses face. From delivering millions of business-critical mobile alerts to pioneering mobile banking & online payments, we have continuously sought out the most effective engagement channels and crafted solutions around the most important pain points within our environment.

Thanks to our customers, today we have grown beyond Ghana, set up in new markets and continue to help businesses rethink customer service across the continent. Through it all, we have literally outgrown both the “SMS” and the “GH” in our name.

Today, we become Hubtel.

Hubtel is built on the singular belief that loyal customers build great businesses. We have come to believe in customer service that blends neatly into the busy lives of consumers. With the help of our customers, we are on a mission to provide businesses with the tools to build lasting relationships with their customers.

Our new brand marks a new era in which we set higher standards and goals for the value we deliver to our customers as we continue to deepen our offering.

As Hubtel we have carefully reinvented our products into intuitive everyday services. Today we introduce our customers to our new Hubtel platform which hosts all our services, on one single integrated and user-friendly platform.

We wish to share this important day with our all our users, and in doing so express our heartfelt gratitude for their patience during our transition to Hubtel, and for their support and loyalty throughout the years.