Business News of Thursday, 16 January 2014

Source: Samsung

Samsung UHD TV finally launched in Ghana

Samsung Electronics West Africa has introduced onto the Ghanaian market, its latest, super-sized 85-inch Ultra High-Definition (UHD) TV which is set to redefine TV watching experience with an impressive resolution which is four times more than that of regular full HD TVs.

According to Mr. Richard Nunekpeku, Marketing Manager for Consumer Electronics at Samsung West Africa, the electronics giant is building on its leadership on the Smart TV platform with the 85” UHD TV which offers a blend of technology and craftsmanship to deliver greater detail, unmatched clarity and an immersive and vivid picture quality to viewers.

“The LED panel of the new UHD TV produces crisp detail along with optimal colour and contrast, while the Quadmatic Picture Engine adapts the source image, eliminates visual noise and improves the detail and sharpness of the image before up-scaling the picture to be displayed in Ultra HD resolution,” he said .

Mr. Nunekpeku mentioned that Samsung has also used its Precision Black Pro technology and Micro Dimming Ultimate feature in the new 85-inch UHD TV. This provides better brightness, contrast with the deepest blacks, and real 4K resolution using proprietary algorithms.

The new range of Samsung UHD TV features narrow bezels, metal stand and metallic finish and its design hides the built-in speakers and subwoofers that produce 70W audio. The One Connect Box used in these TV removes cable by aggregating all connectors from multimedia players.

The new Samsung UHD TV is designed to give users the ultimate TV experience as they can enjoy enhanced search, navigation and control features, with Samsung's S-Recommendation with Voice Interaction Technology, a personal guide to discovering new and preferred content on Samsung Smart TV.

This according to the Manager helps by analysing user viewing history, the popularity and release dates of television programmes; S-Recommendation creates a personalised menu of content for each viewer.

The UHD TV also has built-in camera, video chat capability and wireless content sharing with mobile devices through screen mirroring.

"At Samsung, we are meeting these demands with our Smart TVs, which offer effortless and intuitive ways for our consumers to discover and share more of the content they love. The new Ultra High-Definition TV comes complete with features to ensure the best picture quality possible, regardless of video source, towards creating the ultimate lean back experience for our consumers," he added.

The new UHD device is available in selected Samsung experience stores across the country.