Mr. Daniel Adjei, an integrated marketing communications practitioner with interest in developing Small and Medium Enterprises (SMEs) and the Executive Director of Springo, a Non-governmental Organisation with operations in Ghana on Wednesday, 22nd October, 2014 met with final year students of the Advertising and Sales Promotion class of the Regent University of Science and Technology at their City Campus in Accra.

The main reason for the lecture was to provide students with an insight into what goes on in the advertising and marketing industry.

Mr. Adjei found the need to meet the students because in marketing, individuals are likely to excel when in school but not on the job. As a result of this, a lecture of this magnitude was planned to prepare the minds of the students before entering into the corporate environment.

Some basic marketing elements and processes that were discussed by Mr. Adjei included, but not limited to ‘Description of a Brand Guide and brief writing, Advertising Creativity, Measuring Advertising Effectiveness and the Media planning process.

The intensity and interactivity of the lecture opened the students to a new way of thinking and approach to the advertising and marketing industry. The practical nature of the class was an insight to the students of how well one could enter the industry and take off smoothly.

According to the Executive Director, this was part of Springo’s objectives of enlightening students across all spheres of education. “Sometimes, we have volunteers from abroad who do the tutoring in some of our partnered schools. It has always been a great privilege contributing this way to society.” He added.

Mr. Adjei, while concluding made the students aware that if they should follow money in the beginning, they would fail to succeed; however, they should focus on equipping themselves with the needed skills for the job before going after money.

The class, made up of a total of fifty-six final year students was totally delighted to have someone from industry enlighten them on what actually goes on in the industry. Mr. Adjei however gave the students room to contact him anytime they needed his assistance in Integrated Marketing Communications.