June 4, 2013
The Horse Invasion: the Enterprise Group presents a Service Revolution
Accra, Ghana:

Enterprise Group is repositioning its business as a diversified financial services group.

In support of the above objective, Enterprise Group has unified its diverse range of business under a single brand identity. Building on our success in the general and life insurance fields, we have branched out into pensions management and real estate, and plans further expansion into financial services.
With entrenched roots and remarkable track record we have a unique advantage and it is this advantage we seek to share with all those who come into contact with us.

Following the rebranding, the various operating subsidiaries of Enterprise Group will be known as follows:
? Enterprise Insurance (General business insurers)
? Enterprise Life (Life Insurers)
? Enterprise Trustees (Pensions management)
? Enterprise Properties (Real estate investments)
? Enterprise Funeral Services [Funeral; burial and related services]
As a united force seeking to provide an advantage to livelihoods we have new Vision and Mission statements together with new Values that will define us from today. Our new Vision, Mission and Values are thus:
Vision – “In all our markets, our pedigree will be recognized, our strength respected, our expertise valued and our solutions sought by ALL who desire an advantage in life”.
Mission - “We provide all who come into contact with us their desired advantage... because we are the best at what we do!”
Values - Friendliness, Trust, Reliability, Excellence and Professionalism
Recently awarded Superbrand status, the personality of the Enterprise is the “Thoroughbred”
The Thoroughbred is a breed of horse best known for their agility, speed and spirit. It is a horse of outstanding pedigree with an inherent disposition to be the best.

Akin to our Equus Caballus doppelganger, we are born of outstanding parentage, excellence is just our nature. This endows us with sheer power and muscle and it is that which drives us to deliver the quality service and solutions our stakeholders desire and expect.

We deliver on our values of Friendliness, Trust, Reliability, Excellence and Professionalism and it is a firm assurance that no matter which of our subsidiaries you deal with at anytime, you can trust us to give you an unparalleled advantage.

Enterprise....Your Advantage!
About Enterprise Group
Enterprise Group Ltd on 24th November 2010 became the holding company of Enterprise Insurance, Enterprise Life, Enterprise Trustees (a Pensions subsidiary) as well as Enterprise Properties (a Real Estate subsidiary).
Enterprise Insurance Co. Ltd was established in 1924 and is the oldest insurance company in Ghana. Enterprise Insurance was listed on the Ghana Stock Exchange (GSE) in 1991 becoming the first insurance company to be publicly listed on the Ghana Stock Exchange.
In the year 2000, Enterprise Life was incorporated through a partnership between Enterprise Insurance and African Life brought together with the International Finance Corporation. In 2001, the Board of Enterprise Insurance in Partnership with Sanlam (of South Africa) formed Enterprise Life. Enterprise Life has had impressive growth since 2001 and currently is the second biggest Life Assurance Company.
Enterprise Group was recently awarded Superbrand status by the Superbrands Council of Ghana, which is part of the Superbrands Organisation worldwide.
Enterprise Life has been adjudged CIMG Life Insurance Company of the year, ranked the No. 1 in the Financial Services Sector and the 3rd most prestigious company in Ghana among other awards. Currently, Enterprise Life has presence in the Gambia.
Enterprise Insurance is rated 11th on the Ghana Club 100, making it the highest rated General Insurance Company in the country. Enterprise Insurance is also ranked A+ for Claims Paying Ability, by Global Credit Rating of South Africa, the company responsible for rating about 80% of Africa’s companies.
For the purposes of sustained growth and the ability to take advantage of profitable business opportunities in sectors of the economy apart from insurance as well as continually returning increased value to shareholders, clients and employees, new subsidiaries have been established which include Trustees and Properties. Incorporated in 2010, Enterprise Trustees is a Pensions administration company while Enterprise Properties is a real estate investments wing of the Group.
The Enterprise Group was listed on the Ghana Stock Exchange in 2010. The group is managed by a team of proven and accomplished professionals who bring their experience and expertise to bear in steering the affairs of the Group, ensuring exceptional service to clients, job enrichment to staff and increased returns to shareholders and all stakeholders.
www.enterprisegroup.com.gh